The idea for Cook it Clever was born from the never-ending chore of managing the weekly food shop, but really it started much earlier than that.

Ever since I left home, I’ve had a passion for food. Cooking, trying new ideas, and feeding my family became something I genuinely loved. But over time, real life got in the way. Between full-time work, school runs, and everything else that comes with family life, mealtimes started to feel more like a chore than a pleasure.

Somewhere along the way, I’d completely lost my cooking mojo.

We’d often get to the end of the day with no real plan for dinner, or no energy to cook at all. Last-minute trips to the shop became the norm, and more often than we’d like, we’d give up and order a takeaway instead.

So we decided to simplify things.

We started building our own collection of simple, reliable meals that we knew the whole family would actually eat. No overthinking, no complicated ingredients, just food that works in real life.

That became the foundation for Cook it Clever.

Today, Cook it Clever is a growing library of tried-and-tested, family-friendly recipes designed to make mealtimes easier, less stressful, and far more enjoyable.

And we’re just getting started. We’re also building simple planning tools to help take even more of the pressure out of your week, so you can spend less time worrying about what to cook and more time enjoying it.

Because let’s be honest, family meals should be simple, nutritious and actually enjoyed by everyone.